Facebook is the biggest social network on the web, with over 100 million visitors every month and counting. Increasingly, business experts are recommending that businesses and brands at all levels incorporate Facebook into their marketing strategies.
All the data shows that internet users are spending more and more of their time online in social networks, and less and less time on traditional brand websites. With the numbers of users out there going stratospheric, it’s obvious why digital marketing and business experts are urging businesses to develop a presence on Facebook.
Some business experts even challenge whether businesses need a traditional brand website at all, recommending that they should put their digital marketing energies into developing their online social network profiles instead. Facebook can put your business in direct communication with your customers. While this is a massive opportunity for brands, there is also potential for businesses to do themselves considerable damage if they don’t manage their communications, strategy, and online behaviour well.
Fortunately, for marketers and businesspeople looking for reliable expert business advice on using Facebook for business, help is at hand.
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